Employment Opportunities
Online Marketing Consultant
JMH Consulting, a premier higher education consulting firm, is seeking an online marketing expert to plan and execute marketing efforts for its clients, including several leading private and public universities. This position is currently open to part-time contractors (20-25 hours per week) with fulltime, permanent potential.
Essential Duties and Responsibilities
The Online Marketing Consultant will be responsible for planning and executing marketing efforts for JMH Consulting and its clients. The primary role of this position will be to design and optimize online marketing campaigns, including paid search, paid social media ads, organic search optimization, landing page optimization, conversion optimization and other website improvements. Job functions include keyword research, account setup, budget management, campaign performance analysis, project management, and reporting, while maintaining strict marketing schedules.
Additional responsibilities may include website creation and editing, analysis of website traffic and behavior, usability testing, accessibility testing, and email marketing for distinct client programs and audiences. The Online Marketing Consultant will work with the Director of Marketing, other marketing staff, program staff and clients to determine marketing goals, expectations, and deliverables.
Qualifications
· 2 or more years of demonstrated online marketing experience and success, required
· Bachelor's degree, required; degree in marketing or related field, preferred
· Proficiency in paid online search advertising using Google Adwords, required
· Proficiency in paid online advertising using Facebook and LinkedIn, required
· Experience with search engine optimization, HTML, CSS and Dreamweaver, required
· Proficiency with Microsoft Office Suite, required
· Some experience with landing page optimization, Google Analytics, CRM, email marketing, Photoshop, PHP, search ranking software, and CMS systems, preferred
· Experience with Photoshop, PHP, search ranking software, preferred
· Excellent writing and editing skills
· Must work well in a dynamic, change-oriented environment and be capable of assuming increased responsibilities over time.
To apply for this position, please send your resume to apply@jmhconsulting.com, noting Online Marketing Consultant in the subject line.
