Click Fraud in Pay-per-click

Almost every time I deliver a presentation on pay-per-click marketing, a question about click fraud comes up. Many advertisers are justifiably concerned about wasting marketing dollars on fraudulent clicks that originate primarily from competitors and publishers who benefit financially from ads on their sites. Ron Jones just published an article explaining some aspects of click fraud and suggesting some approaches to identifying it.

The article is available here: http://searchenginewatch.com/3633616

In the end, fraudulent clicks are going to happen. In my opinion, the most valuable defense is to ensure that your website generates a high enough ROI to overcome fraudulent clicks. While you should never ignore click fraud , as long as your cost-per-conversion is within your acceptable range, it doesn’t matter if you click fraud is 2% or 12%…you’re still coming out ahead.