College and University continuing and executive education
JMH Consulting is tranforming adult education. We specialize in working with adult education programs to provide performance driven solutions. Our team can help increase enrollment, improve profitability, expand your curriculum, streamline operations, and increase the reach and visibility of your program.
Many colleges and universities now require their continuing and executive education units to be fully self-supporting. The same departments also face increasing competition from other schools and private training companies. To remain competitive, departments must leverage technology, efficiency, and fewer resources to accomplish more. JMH Consulting helps continuing and executive education programs meet these challenges. Below are our services:
Market
A strong, targeted marketing effort is key to a program’s success. To be effective in this increasingly competitive industry, your approach must keep pace with the changing times. JMH Consulting provides a wide range of marketing services from traditional marketing methods to cutting-edge techniques. Below are some of our marketing solutions:
- Catalog design and distribution
- Market and competitor analysis
- Website design and architecture
- Search engine optimization
- Pay-per-click marketing
- Email marketing
Launch
The development and launch of new programs can be expensive, difficult, and risky. JMH Consulting helps reduce the risk and provides support during the critical initial stage of new continuing and executive education programs. Our launch team will conduct a competitor and market analysis, tailor a curriculum to your audience, screen instructors, and even create a robust marketing plan.
Below are examples of topics in which we can help you launch new programs:
- Computer training
- Professional development
- General management
- Paralegal studies
- Financial planning
- Six Sigma
- Project Management
Manage
Most continuing education professionals have had experience with some type of partnership model. Many such relationships are outsourcing relationships in which a private firm builds and owns a program that is marketed under the college or university brand. Often, the resulting curriculum, students, and relationships are owned by the partner organization.
JMH Consulting’s Program Management is a new type of partnership solution! Our program management team will build, launch and administer your continuing education or executive development programs. This helps you add valuable revenue generating programs while limiting increases in staff and expenses. We do this in a way that exclusively promotes the brand of our partner schools. You retain ownership of the resulting program and enjoy the benefits of its growth. Contact us to learn more information about this unique service.
Enhance
Continuing and executive education programs sometimes require assistance with a specific area of marketing, human development, or operations. If you aren't sure of your needs, our consulting team can offer a free needs assessment and provide a recommended solution to help increase enrollment, improve profitability, streamline your operations, or meet other goals.
If you know the level of excellence that your programs can attain, but aren’t sure how to overcome specific challenges, JMH Consulting can be your guide. Our intensive short-term engagements can help position you for success by finding ways to help you do more with less.
Below are some of the services that JMH Consulting can provide.
Human development
- Sales team development
- Program staff training
- Customer service training
- Instructor training
Operations process improvement and efficiency
- Expense reduction using technology
- Process or profitability improvements
- Registration system review, design, or recommendations
- Competitor analyses and strategic positioning
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