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Website design and architecture for continuing, professional, and executive education
JMH Consulting constantly researches and benchmarks leading continuing, professional, and executive education program websites. This process helps us identify and develop a best practice approach to creating websites for adult education programs.
Some of these best practices include:
- Ensuring the visual design and architecture of the website appeal to each program’s unique target audience
- Integrating search optimization principles within the fundamental site design to attract additional search engines traffic
- Producing sites that reflect the overall college or university brand, while simultaneously highlighting the department’s unique characteristics
- Highlighting each program’s competitive advantages to emphasize differences from competitors
- Threading compelling “call to actions” throughout the site to encourage visitors to enroll, register for information sessions, or contact your staff for more information.
Our web design process
We follow a rigorous six-stage process to develop websites. Each stage includes one or more deliverables that help move us toward the launch of your new site. Below are descriptions of each stage of our web design process, along with deliverables that you can expect at the conclusion of each stage.
Phase 1: Assessment
The critical first stage includes a needs analysis to establish the goals and the scope of the project. This majority of this phase is executed while the proposal is being drafted. JMH works to understand the vision of what the Shidler Executive Education program hopes to create by the end of this process and to begin to document potential hurdles.
Deliverables include: a Comparable site analysis and a Site Specification
Phase 2: Analysis and Planning
This phase uses the information gathered in the Assessment Phase to clarify business objectives, audience, technical requirements, and create a plan of action.
Deliverables include: Site goals, Target audience, and a Project plan with roles and responsibilities
Phase 3: Design
The Design Phase includes creating the website’s look and feel, architecture, and content. This is the most creative stage of the project. For the Shidler Executive Education website, we will be closely examining and integrating the Shidler Business School’s existing website.
Deliverables include: a Navigational Sitemap, a Structural Sitemap, a Website Template, and Content for the site (text, images, multimedia, etc.)
Phase 4: Production
During the production stage, the individual pages of the website are created using information produced in previous stages.
Deliverables include: a functional first and then second draft of the site
Phase 5: Testing and Launch
In this stage, the website is tested, reviewed, and then published. We will conduct three types of testing on the new website to ensure that it functions as desired, that it is accessible to members of the target audiences, that the interface is intuitive for visitors to use.
Deliverables include: Functionality, Usability, and Accessibility testing and the launch of the site
Phase 6: Marketing and Follow-up
After the launch of your site, JMH helps ensure that you get the most out of your new site by providing marketing, visitor tracking, and design tweaks for the website after launch.
Deliverables include: Visitor tracking setup, Search optimization/registration, and recommendations for integrating the website into marketing efforts
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