Marketing for Higher Education


JMH serves university departments that serve non-traditional adult students. Our expertise includes both online and traditional marketing.

Our approach is highly customized. The best approach for a rural university with in-class programs may not succeed at a school with cutting-edge, niche programs. So JMH tailors the messaging, platforms, and target audience for each program. Moreover, we are a data-driven organization that makes decisions based on performance metrics.

We design a marketing and recruitment “ecosystem” that engages prospective students through each phase of their decision cycle. Learn more about our approach for reaching non-traditional higher education students.