New Program Research – From the Outside Looking In
New programs are the lifeblood of continuing education departments. The challenge CE units face is finding programs that meet a market demand and make an impact on the bottom line. This session will introduce you to a process for identifying and selecting new programs. Take into account not only market research, but also the strengths of your university and the capability of your department.
In this webinar you will learn:
- Identify secondary research resources that are critical to market research
- Be able to prioritize options so that programs are launched based on data
- How to look at your institution with a critical lens to access readiness for new programs
Here are the details:
WHEN: Wednesday, November 12th
TIME: 1:00 EDT
REGISTER: HereJoin Nicole Foerschler Horn, President of JMH Consulting and Lynda Holt, Executive Director at Excelsior College as they take you through this powerful and effective process.