Online Marketing Audit Focus Areas

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An educational program’s online presence is complex. A holistic review must address how visitors arrive at your site, what they do while there, and why they leave. Our methodology focuses on four core areas outlined below:

Navigation and Architecture

Ensuring visitors can easily locate desired information is often a function of the navigation and information architecture of a website.

Design and Content

The visual design of a website creates a powerful first impression. Likewise, the placement of important page elements helps keep visitors on the site and encourages them to convert into leads or enrollments.

Accessibility

Having a fully accessible website means that your entire target audience can view the site and use it to accomplish meaningful tasks. We also look to ensure that your website is also Section 508 compliant. 

Functionality

Combining user-testing, analytics data, and an expert review of your site’s functional elements, we’ll identify opportunities to correct errors and improve features like site search, account creation, lead generation forms and more.

Learn about additional assessments we can perform as part of the Online Marketing Audit!