Upcoming events

April 1-4, 2009 - Jon Horn and Stephen Stoffle, Executive Director of Emory University's Center for Lifelong Learning, have been invited to present a talk entitled "An Innovative Contractor Model” at UCEA’s 94th Annual Conference in Boston, MA. Details about the conference are available on the UCEA website.

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Email marketing articles for adult education

This article discusses the potential value (including an increased open rate and increased click-through rate) in moving email marketing efforts from proprietary in-house solutions to a professional e-mail service provider.

If you are considering changing your email marketing system, this article discusses what to look for in an email marketing provider.

Do you have a email marketin checklist that ensures you include the right information in every email you send to prospective customers? This article will convince you to create one! It also offers suggestions for criteria to include in such a checklist.

Here are some fantastic statistics to help justify increasing your email marketing budgets. For instance, in 2005, email marketing generated an unbelievable $57 in revenue for every dollar spent on it.

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