Upcoming events

November 16-18, 2008 - Jon Horn and Jacob Ensign will co-present two sessions at the 2008 Annual LERN Conference in San Francisco. The two topics will include "Creating a Culture of Data-Driven Decisions" and "Advanced Data Analysis Tools." Details about the conference are available on their website.

November 21-24, 2008 - Jon Horn will present three sessions at the upcoming Conference on Management, Education, and Professional Development Programs in Clearwater, Florida. Topics will include "Technology Demystified: Are you as wired as your students?", "Best Practices in Website Design", and "Best Practices in Email Marketing." Details about the conference are available on the official website.

November 21-14, 2008 - Jennifer John will co-present a session at the upcoming Conference on Management, Education, and Professional Development Programs in Clearwater, Florida with Gary Cruze, Senior Instructor for Emory University's Professional Learning Program. Their topic will be "The ROI Impact of Instructor Development." Details about the conference are available on the official website.

See more upcoming events...

Articles home | Continuing education | Search optimization | Website design | Email marketing

Pay-per-click articles for adult and continuing education

Don't know anything about pay-per-click marketing? This article introduces the topic and discusses the three top PPC search providers (Google, Yahoo, and MSN).

This short article discusses the process of creating and managing a pay-per-click campaign.

Writing compelling PPC advertisements can have a huge effect on your click-through-rate and the cost you pay for each click. This article suggests some simple changes to ads to increase their effectiveness.

Solutions and resources

Learn more about JMH Consulting's pay-per-click marketing services for adult and continuing education

Below are recommended books for higher education pay-per-click marketers: