Upcoming events

April 1-4, 2009 - Jon Horn and Stephen Stoffle, Executive Director of Emory University's Center for Lifelong Learning, have been invited to present a talk entitled "An Innovative Contractor Model” at UCEA’s 94th Annual Conference in Boston, MA. Details about the conference are available on the UCEA website.

See more upcoming events...

Articles home | Continuing education | Search optimization | Website design | Email marketing

Pay-per-click articles for adult and continuing education

Don't know anything about pay-per-click marketing? This article introduces the topic and discusses the three top PPC search providers (Google, Yahoo, and MSN).

This short article discusses the process of creating and managing a pay-per-click campaign.

Writing compelling PPC advertisements can have a huge effect on your click-through-rate and the cost you pay for each click. This article suggests some simple changes to ads to increase their effectiveness.

Solutions and resources

Learn more about JMH Consulting's pay-per-click marketing services for adult and continuing education

Already using pay-per-click?

Our Pay-per-click Campaign Analysis "Lighthouse Project" can help determine if you are making the most of your efforts.

Below are recommended books for higher education pay-per-click marketers: