Blogs & Articles

Below is a list of recent articles written by JMH team members.

The Relationship Advantage – 4 Points to Improve Recruiting >

Published on April 13, 2017
University recruiting has become relationship recruiting where students and universities build a foundation of trust and mutual goals, and the recruiter or admissions advisor is the facilitator of this relationship. At JMH, we are passionate about helping individuals attain their educational goals. More >

The Impact of Video on Online Marketing >

Published on February 24, 2017
The University of California, Irvine’s Division of Continuing Education began using video to enhance their online marketing, in a concerted way, two years ago. Tim shared with us the things that surprised him, challenges, and lessons learned from the process of leveraging video to enhance their marketing efforts. More >

If you think student retention efforts are only for credit programs, think again. >

Published on February 24, 2017
Continuing education departments, that offer non-credit certificates, are in competition with not only other universities, but with YouTube, private online providers, and other time and family obligations. More >

Do you have a powerful recruiting combination? >

Published on December 05, 2016
Recruiting the right students is becoming more competitive and more complex. Are you using your tools well? Are you taking more than one approach? In this article we explore the benefits of strategically combining email with phone calls to get a higher conversion rate. More >

Insights and Advice for Adult Educators: A Conversation with Jim Fong >

Published on November 11, 2016
Jim Fong is watching tectonic shifts in higher education happen. He shares this is being driven by the way in which we use technology as well as the new audience we must better serve – millennials. Jim shared with us what trends he is watching, threats we are facing, and ways in which higher education can be more strategic with limited resources. More >

The Pros and Cons of Using Flights Versus Evergreen Campaigns >

Published on October 19, 2016
The timing of a campaign is a crucial component to consider when forming the overall marketing strategy. Read more to uncover the benefits and drawbacks of utilizing the Flight approach. More >

Temporal Data Insight Report >

Published on October 19, 2016
Are you efficiently reaching your target audience? Our analysis of web traffic for higher education degree programs identified the interesting browsing habits of non-traditional students. More >

Mobile Data Insight Report (2011-2016) >

Published on October 19, 2016
Is your program’s website accessibility meeting the needs of the modern day, dynamic student? Read more of our analysis for information on how to stay connected with current and prospective students. More >

Four Reasons to Consider using Gmail Sponsored Promotions (and three problems with it) >

Published on September 09, 2016
Learn more about advantages and disadvantages of using Gmail ads in our article. More >

Insights and Advice for Continuing Educators: A Conversation with Alice Warren >

Published on September 01, 2016
Tips, trends, and threats higher educators should look out for. Q & A session with Alice Warren, the Vice Provost of Continuing Education and UPCEA's 2016-2017 President. More >