Blogs & Articles

Below is a list of recent articles written by JMH team members.

Student Academic Success: The Importance of Academic Advisors >

Published on September 05, 2017
Jennifer John Academic Advisors play an integral role in the academic success of students in both undergraduate and graduate degree programs. They can coach and monitor the progress of their More >

Why Writing Style Matters for Content Marketing >

Published on August 18, 2017
Journalists have the Associated Press Stylebook. English professors have the Modern Language Association (MLA) Format. Even Buzzfeed staff members have millennial jargon. When it comes to content — More >

Insights for Department Branding: A Conversation with Guy Felder >

Published on August 17, 2017
Guy Felder is Chief Strategist at Story+Structure, a company that brings human centered design to marketing and higher education departments. The JMH team has known Guy since his time at the More >

Getting in Touch With Your Inner Student: Effective Strategies for Student Recruitment and Enrollment >

Published on July 14, 2017
It may seem a bit obvious to think that student-centric recruitment is the first part of the larger enrollment practice — but is it? More >

The People We Meet Online: Types of leads your digital marketing may generate & how to engage with them >

Published on June 14, 2017
As higher education marketers and enrollment advisors, you likely spend a lot of time, energy and resources on increasing the quality and quantity of leads for your programs. However, not all leads More >

Five Online Learning Trends of 2017 >

Published on May 09, 2017
Studies have shown that online learning is growing at an exponential rate, as adult learners are increasingly entering the virtual classroom to continue their education. However, there are five More >

The Relationship Advantage – 4 Points to Improve Recruiting >

Published on April 13, 2017
University recruiting has become relationship recruiting where students and universities build a foundation of trust and mutual goals, and the recruiter or admissions advisor is the facilitator of More >

The Impact of Video on Online Marketing >

Published on February 24, 2017
The University of California, Irvine’s Division of Continuing Education began using video to enhance their online marketing, in a concerted way, two years ago. Tim shared with us the things that More >

If you think student retention efforts are only for credit programs, think again. >

Published on February 24, 2017
Continuing education departments, that offer non-credit certificates, are in competition with not only other universities, but with YouTube, private online providers, and other time and family More >

Do you have a powerful recruiting combination? >

Published on December 05, 2016
Recruiting the right students is becoming more competitive and more complex. Are you using your tools well? Are you taking more than one approach? In this article we explore the benefits of More >