Upcoming events
November 16-18, 2008 - Jon Horn and Jacob Ensign will co-present two sessions at the 2008 Annual LERN Conference in San Francisco. The two topics will include "Creating a Culture of Data-Driven Decisions" and "Advanced Data Analysis Tools." Details about the conference are available on their website.
November 21-14, 2008 - Jon Horn will present three sessions at the upcoming Conference on Management, Education, and Professional Development Programs in Clearwater, Florida. Topics will include "Technology Demystified: Are you as wired as your students?", "Best Practices in Website Design", and "Best Practices in Email Marketing." Details about the conference are available on the official website.
November 21-14, 2008 - Jennifer John will co-present a session at the upcoming Conference on Management, Education, and Professional Development Programs in Clearwater, Florida with Gary Cruze, Senior Instructor for Emory University's Professional Learning Program. Their topic will be "The ROI Impact of Instructor Development." Details about the conference are available on the official website.
Here's what we've been up to
June 27, 2008 - JMH Consulting signs contract with the New York Times' Knowledge Network to provide online marketing for their upcoming Paralegal Program in partnership with Thomas Edison State College.
April, 2008 - JMH Consulting launches a Six Sigma Green Belt program on behalf of Emory University's Professional Learning Programs. Details about the program are available on the Emory website.
April 7-9, 2008 - Jon Horn, president, co-presented a session titled "Outsourcing Program Management: An Innovative Contractor Model " at the ACHE South 2008 Spring Conference in Tunica, Mississippi. Jon presented with Steve Stoffle, Executive Director of Emory University's Center for Lifelong Learning, and the presentation will discuss the advantages, potential pitfalls, opportunities, and ongoing challenges of outsourcing in the adult education field. Details about the conference are available on their website.
April 7-9, 2008 - Nicole Foerschler, vice-president, presented a session titled "Consultative Selling: Building Relationships that Build the Bottom Line" at the ACHE South 2008 Spring Conference in Tunica, MS. In this presentation, Nicole explored how continuing education programs can qualify leads, perform needs analyses, and build a consultative process that generates a robust sales pipeline. Details about the conference are available on their website.
April 7-9, 2008 - Jon Horn, president, presented a session titled "The Present and Future of Technology in Continuing Education" at the ACHE South 2008 Spring Conference in Tunica, MS. In this presentation, Jon explained practical applications for several cutting-edge technologies in continuing education, including Web 2.0 services like blogs, wikis, and RSS feeds, and also computer simulations, synchronous and asynchronous learning system, and customer relationship management systems. Details about the conference are available on their website.
March 26-29, 2008 - JMH Consulting exhibited at the University Continuing Education Association's 93rd Annual Conference in New Orleans, LA. A delegation of our staff, including Nicole Foerschler, Alex St. Urbain, Liz Rupp, and Garet Jacobucci attended the conference and greeted conference attendees at booth 113 in the exhibit hall. Details about the conference are available on their website.
March 11, 2008 - Jon Horn, president, and Nicole Foerschler, vice-president, were keynote speakers at the Georgia Adult Education Association's 2008 annual conference. Jon presented on the effective use of data and metrics within adult education marketing, while Nicole presented a case for adult education departments to create a internal culture of sales. Details about the GAEA organization and conference are available on their website.
February 14-16, 2008 - Nicole Foerschler, vice-president of JMH Consulting, presented at the 2008 University Continuing Education Association Annual Marketing Conference in San Diego. Her presentation related to the sale of continuing education and professional education services. Details about the conference are available on their website.
February 14-16, 2008 - Jon Horn president of JMH Consulting, presented at the 2008 University Continuing Education Association Annual Marketing Conference in San Diego. His presentation related to the use of available marketing metrics to improve the ROI for continuing education and professional education marketing. Details about the conference are available on their website.
Dec 12, 2007 - Jon Horn, president of JMH Consulting, has met Google's requirements to attain recognition as a Qualified Google Advertising Professional. Using Google Adwords, continuing and executive education programs can reach potential students at the precise moment they are looking for educational programs. More information is available on our Google Qualified Professional Page for more information.
Nov 18, 2007 - Nicole Foerschler, vice-president, and Jennifer John, program manager, co-presented a session at the 2007 Conference on Management and Executive Development in Phoenix, Arizona. The session topic was "Blended Learning: Enhancing the Classroom Experience Through Technology." Details are available on the CMED website.
Nov 16, 2007 - Jon Horn presented a pre-conference session and a concurrent session at the 2007 Conference on Management and Executive Development in Phoenix, Arizona. The pre-conference topic was "Search engine marketing" and included a discussion of organic and pay-per-click marketing tactics. The concurrent session topic was "Best practices in website design." Details are available on the CMED website.
October, 2007 - JMH Consulting's Jacob Ensign was awarded the Learning Resource Network's (LERN) national award for continuing education marketing. Jacob received the award for his work promoting data-driven decisions at Emory University's Professional Learning Programs. Award information can be found on the LERN website
October, 2007 - Jon Horn presented three sessions at the University Continuing Education Association Annual Region South Conference in Houston, Texas. Nicole Foerschler, vice-president, presented as well. Presentation topics for the conference included: "Building a Powerful Brand", "An innovative outsourcing model for continuing education" (co-presented with Steve Stoffl, executive director of the Emory Center for Lifelong Learning), "Search engine marketing", and "A multi-dimensional model to improve transfer of learning." Additional information can be found on the UCEA South conference website.
September, 2007 - August 31st represents the conclusion of Emory University's fiscal year. During the 2006-2007 fiscal year, the Emory Professional Learning Programs, managed by JMH Consulting, experienced a tremendous 20.4% revenue growth. Meanwhile, expenses for the same programs grew by only 18.4%, indicating a trend toward increased profitability.
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